A restaurant isn’t just the space it takes up in the neighborhood. It’s the emotional space it takes up in the heart of the community it serves. This is our love letter to you.
Shot in three countries, representing different restaurant categories, we crafted a single story, told by a global community, entirely in their own words. As the lead creative director, the intention was to highlight these stories through a mixed media approach, featuring authentic, intimate interviews, recorded audio, phone footage, professional photography, run-and-gun docu-style video and paired back typography titles.
Social Soul
Delta Air Lines at TED
Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else's social media stream? Created for Delta Air Lines and TED, I collaborated with artists' Lauren McCarthy, Winslow Porter and Kyle McDonald to design an experience that brings to life a user's Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound. The installation has since toured various museums and found a permanent home at Samsung’s NYC headquarters.