Square
“Serving Peace of Mind” showcased how Square can be the control and calm in a chaotic, ever-changing restaurant environment. It’s rooted in the messy reality of the restaurant industry, and was designed to connect with those who know this truth best - restaurant workers and decision makers. Through research, we spoke directly with our audience to ensure our message and visuals were both authentic and resonant. Our photography features real staff and customers. The campaign included social videos, a landing page, digital banners, emails, streaming, OOH, pop-up events and industry trade-shows.