Square
A restaurant isn’t just the space it takes up in the neighborhood. It’s the emotional space it takes up in the heart of the community it serves. This is our love letter to you.
Shot in three countries, representing different restaurant categories, we crafted a single story, told by a global community, entirely in their own words. As the lead creative director, the intention was to highlight these stories through a mixed media approach, featuring authentic, intimate interviews, recorded audio, phone footage, professional photography, run-and-gun docu-style video and paired back typography titles.