Social Soul

Delta Air Lines at TED

Social Soul is an immersive digital experience inspired by the question: how does it feel to be inside someone else's social media stream? Created for Delta Air Lines and TED, I collaborated with artists' Lauren McCarthy, Winslow Porter and Kyle McDonald to design an experience that brings to life a user's Twitter stream in a larger-than-life structure where their social media profile is on display in a 360-degree stream of monitors, mirrors and sound. The installation has since toured various museums and found a permanent home at Samsung’s NYC headquarters.