It was the winter of 1999, while listening to The Beach Boys, “Wouldn’t It Be Nice” that I founded Holiday Matinee, a creative agency named after the tradition of taking my grandmother to a movie every xmas. What started in my bedroom doing PR for musicians Jimmy Eat World, Death Cab For Cutie, Sigur Ros, The Album Leaf, Cat Power and Bright Eyes grew into a full service creative agency hired to help market and consult with brands such as Apple, Ford, Zappos, W Hotel TOMS and Xbox.